on-hold service is a Marketing Tool, NOT an answering machine.

caller inquiries will increase by 15%
     (Sales & Marketing Magazine)

Sales will increase by 12% (Sales & Marketing Magazine)

  70% of all calls are placed on hold (AT&T Study)

  With silence on hold, 60% hang up in less than 1 minute
      (AT&T Study)

  90% hang up within 40 seconds.

  30% will never call back (AT&T Study)

  Callers with MUSIC-ON-HOLD will stay on the line 30 seconds
      longer than with only silence.

  Callers with INFORMATION-ON-HOLD will stay on the line for up
     to 3 minutes longer.

  U.S. law requires you to pay for any music you play on your
     phone system because legally it is the same as broadcasting.

  88% of callers prefer on-hold messaging to silence
     (Teleconnect Magazine)

  Radio infringes on the copyright of the artists (ASCAP/BMI)

If your business averages only 30 phone calls a day (that’s four
    per hour) and if each caller is put on hold for just 30 seconds. In
   one year you could market your products to over 10,000
   callers! Utilizing over 100 hours of marketing to people   
    interested in your business.

 

 et.